I think I’ve said this before… “The finish line is only the beginning”. Jeez… that was nearly six years ago!
Two days ago I finally launched the initial ad campaign for my new album The Art of Tactful Procrastination. If you take the long, arduous journey through my prior years of personal and studio journals, you’ll see how absolutely never-ending that experience has been. Or seemed.
And it’s not just the making of the album that’s been at the heart of that. It’s all the things that have happened in my life – the things I’ve experienced, the ways in which I’ve grown – this crazy six-and-a-half years of things. I can’t even being to properly tell those stories. I’ll try. Some of them are here on the site. Some of them are just for me.
Some of them are burned into the ones and zeroes of the new album.
In my two decades of making and releasing music I’ve never been able to do the kinds of things I’m doing now. I’ve worked my ass off to learn the right ways to promote myself, mix and master my music (which is to say, NOT to do that myself LOL – Lord… the stress…), create an experience that people will love…
And I finished it. I saw it through. I got the album done. I got all my advertising creative and targeting set up. I got all of the little bits and pieces of things that connect together… connected together. At the end of the day, if this doesn’t go anywhere, I can be proud of that. No one can take away from me that I did this.
But that’s just part one.
The next part is watching what the ad creative does, responding to engagements and learning how to make these ads better so that I can grow this fan base, and get my music in front of people who are truly going to love it.
Because here’s the thing: I know those people exist. I just need to get it in front of those people.
Those people might be you.
Where am I going with this?
I just did something incredible. It’s quite possible (maybe even probable) that not many people will know that.
What’s important is that I had a goal. A goal I knew was going to be a very difficult one to accomplish. A goal I knew was going to take seemingly forever to accomplish. But I did the work, I put the time in, and I got it done.
Despite every single thing that came up against me – from job changes to children, finding time to getting older, new responsibilities to not having money… even other people trying to tell me I can’t do this…
I did it.
And you can do it, too!
No, I don’t necessarily mean this thing specifically. But if you have dreams, goals, passions… no matter what (or who) is stacked up against you, you can realize them. Yes, getting there is often a very long journey (particularly the older you get) and it is most definitely very difficult… but nothing worth doing is ever easy.
Where would the value be if it were?
Don’t ever let anyone tell you you can’t do something. Go do it. Show them they’re wrong. Show them why they are wrong!
Last night my wife, my mother and I all toasted to this recent accomplishment – to seeing things through.
Now I’m on the other side of it, and there’s a whole lot more work to do.
Thank you for joining me on this journey.
I’m very excited about what’s to come next!